4061 Powder Mill Road, Suite 705 • Calverton, MD 20705 • Phone: 301.595.8600 • Toll Free: 877.595.8605

A plan for every step of the journey.

As the driving force behind our client-centric approach to financial planning and wealth management, Freedom7 helps provide the confidence that no stone will be left unturned when planning for your financial today and tomorrow.

Outside of your health, family and faith, Potomac Financial Group understands that your financial future is one of the most important aspects of your life. To accomplish your goals, you need a combination of expertise, personal care and financial discipline. Freedom7 is our unique 7-step financial planning process that serves as the foundation of our success and that of our clients.  A collective suite of specialized services, it’s designed to understand, establish and preserve your path to financial freedom.  Freedom7 helps provide the ability to comprehensively evaluate and refine all aspects of your financial well-being.  Whether examining your current financial situation, defining your future financial goals or continually monitoring your investment progress, it ensures your plan is on target, refined as needed and recalibrated based on your changing life needs.

Your Challenges

Our Solutions

Gathering and organizing your financial accounts and documents for a complete overview and comprehensive understanding.

Financial Inventory Assessment

Managing your financial portfolio can be time consuming and challenging to say the least. PFG will partner with you to help assemble your complete financial portfolio and gain a holistic view of your finances. We’ll partner with you to find your important information and create a personal PFG Financial Inventory Assessment that will serve as your financial document portfolio, helping to make your immediate financial picture actionable and records easier to access. Learn more >

Clearly understanding your assets, liabilities/debts and spending patterns.


Personal Net Worth and Budget Summaries

Gaining a clear understanding of your current financial situation provides the opportunity to formulate a realistic and sustainable plan for tomorrow. Once we have all your financial information gathered and well organized, we’ll develop a Net Worth Summary that clearly shows all of your assets and liabilities (debts). We’ll also create a General Budget Summary that helps you to view and, most importantly, clearly understand where you are spending your money each month. Learn more >

Identifying important financial goals so you can effectively invest your time, energy and money.

Goal Planning and Monitoring (GPM)

Once we have a clear view of your financial picture, it’s the PFG Team’s responsibility to gain an understanding of your unique goals and establish a realistic roadmap to your future financial vision. Our Goal Planning and Monitoring software will take you through your ideal path to a confident retirement, identifying budgetary needs and important financial milestones. As you continue to earn and save, your net worth will grow and flourish. We’ll continue to carefully watch your progress, recalculate your net worth and, as needed, make the necessary adjustments to ensure your short-term financial goals and retirement vision remain intact. Learn more >

Gaining an objective assessment of your risk tolerance.



Understanding and managing your risk is our highest priority. While all financial advisors strive to give their clients the appropriate amount of risk, studies have shown that many fall short as they don’t implement a consistent and proven methodology. Instead, they choose to leverage instincts when evaluating client risk thresholds. Riskalyze©, a groundbreaking technology built on an academic framework that won the Nobel Prize for economics, provides PFG’s advisors with the ability to build a robust plan that fits quantified and client-specific risk requirements. Using scientific theory, Riskalyze assigns our clients a number based on their risk tolerance profile. Rather than utilizing traditional qualitative labeling (conservative, moderate or aggressive investor), our advisors use Riskalyze to learn key client information including how much risk they want, how much they have and how much is needed to achieve their goals. Most importantly, it ensures our advisors are aligned with our client’s risk tolerance, allowing for more productive discussions and greater investment success. Learn more >

Aligning on the investment strategy needed to accomplish your goals.


Investment Policy Statement (IPS)

Creating an Investment Policy Statement (IPS) is an important and often overlooked phase in the planning process. Your IPS communicates your investment goals and strategies that will critically guide the management of your portfolio and ensure we are always strategically aligned. It serves as the cornerstone of a quantitative portfolio process and considers several potential financial influencers including risk, performance factors and market scenarios. Your IPS is also critical to your portfolio monitoring as it synchronizes risk and reward factors into easy-to-understand metrics that define success and areas of potential enhancement. In its essence, it keeps your planning on track and disciplined through the typical ups and downs of the markets. Learn more >

Tracking your plan progress easily and efficiently.

The PFG Planning Dashboard

Your time is at a premium and, too often, finding the time to monitor your plan can be a challenge. Our PFG Planning Dashboard provides a visual representation of the planning topics we’re tackling and helps us to revisit those important planning items as time goes on and things change. The dashboard also identifies those planning areas requiring attention and prioritizes your plan’s “to do lists” so you are on top of any outstanding planning needs. Learn more >

Easily and securely storing all vital documents and wishes should something happen to you.


Planning for the future can be overwhelming and stressful. Everplans helps you take control of your end-of-life planning process. It provides a complete archive of everything your loved ones will need should something happen to you. Wills, passwords, funeral wishes and other key life documents are securely stored in their very own safe and shareable vault. Once all your financial documents are organized and we have a comprehensive plan in place, a PFG advisor will assist in securely storing your critical documents. You can choose which parts of your plan you’d like to share with loved ones. Learn more >

To get learn more about our Freedom7 process and how it can help you achieve your financial freedom, please contact us by phone at 301.595.8600 or fill out the form here and we’ll be in touch shortly.

Raymond James is not affiliated with and does not endorse Riskalyze©.

The projections or other information generated by Goal Planning & Monitoring regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The return assumptions in Goal Planning & Monitoring are not reflective of any specific product, and do not include any fees or expenses that may be incurred by investing in specific products. The actual returns of a specific product may be more or less than the returns used in Goal Planning & Monitoring. It is not possible to directly invest in an index. Financial forecasts, rates of return, risk, inflation, and other assumptions may be used as the basis for illustrations. They should not be considered a guarantee of future performance or a guarantee of achieving overall financial objectives. Past performance is not a guarantee or a predictor of future results of either the indices or any particular investment. Goal Planning & Monitoring results may vary with each use and over time.

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