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I know, I know…we’re already in the middle of May and we’re just now sending the April edition of The Heron.  I’m not one for excuses, but we’ve been working especially hard to put the finishing touches on something new and exciting for our clients of PFG.  As a Game of Thrones fan, I know I’m tired of sitting in suspense and waiting to see what comes next, so let’s just cut to the chase, shall we?

We’re delighted and proud to be able to announce the launch of Freedom7, PFG’s new comprehensive financial planning process.

Designed to provide you the confidence that no stone is left unturned when it comes to planning your today and tomorrow, we developed Freedom7’s seven-step process to simplify your planning and provide clarity around your financial well-being.  It incorporates many of our familiar existing tools while introducing a few new features that we believe you will find valuable in your planning. To introduce Freedom7, we’ll be featuring each step in The Heron over the course of the next several months.

Our first feature is Riskalyze©, one of the most exciting components of the Freedom7process. This online risk assessment tool uses groundbreaking technology built on an academic framework that won the Nobel Prize for economics and provides PFG’s advisors with the ability to build a tailored portfolio that fits quantified and client-specific risk requirements.

While all financial advisors strive to invest their clients’ portfolios with the appropriate amount of risk, studies have shown that many fall short as they don’t implement a consistent and proven methodology. Instead, they choose to leverage instincts when evaluating client risk thresholds. Using scientific theory, Riskalyze© assigns our clients a “risk number” based on their personal risk tolerance profile which will then be used to help construct or adjust your portfolio to align more closely and more efficiently with your risk preferences or threshold.

To learn more about Riskalyze© and to take a five-minute assessment, click here.

More information about Freedom7 can be found by visiting PFGFreedom7.com

Todd M. Wike, CFP®
Managing Partner, Potomac Financial Group
2018 RJFS Chairman’s Council Member*

The information contained in this material does not purport to be a complete description of the securities, markets, or developments referred to in this material. The information has been obtained from sources considered to be reliable, but we do not guarantee that the foregoing material is accurate or complete. Any opinions are those of Todd Wike and not necessarily those of Raymond James. Expressions of opinion are as of this date and are subject to change without notice. There is no guarantee that these statements, opinions or forecasts provided herein will prove to be correct. Investing involves risk and you may incur a profit or loss regardless of strategy selected. Keep in mind that individuals cannot invest directly in any index, and index performance does not include transaction costs or other fees, which will affect actual investment performance. Individual investor’s results will vary. Past performance does not guarantee future results. Future investment performance cannot be guaranteed, investment yields will fluctuate with market conditions. Raymond James is not affiliated with and does not endorse the services or opinions of the various podcasts or applications discussed in this material. Chairman’s Council Membership is based on prior fiscal year production. Re-qualification is required annually.